Dheeraj Bansal Is the Promoter, Chairman and Managing Director of our Company and has been associated with the Board since its incorporation. He completed his senior secondary education from the Punjab School Education Board in 1996. He commenced his career with M/s Engineers Trio, a sole proprietorship firm engaged in the business of bicycle parts, owned by his brother, Neeraj Bansal, where he was associated as Production Head from 1997 to 2011. Thereafter in 2012, he engaged in the trading of bicycle parts in M/s Ace Industries, Ludhiana, as a partner and continued therein as an active partner till 2021. In 2021, he joined our Company as Director. He has around 24 years of experience in bicycle industry and over 4 years of experience in cosmetics business. He currently oversees procurement, financial operations and corporate governance in our Company.

1. Rahul Sachdeva is the Promoter, CEO and Whole Time Director of our Company and has been on our Board since incorporation. He has completed Bachelor of Commerce from Punjab University in the year 2007 and a Graduate Diploma in International Business from AIS St. Helens, Auckland, New Zealand in the year 2010. He started his career as Marketing Manager in 2010 in M/s Ace Industries and worked there till 2018. Thereafter, in 2018, he along with other partners, entered into cosmetics business through partnership firm, M/s Lush Looks. In 2021, he joined our Company as Director. He possess 8 years of experience in bicycle industry and  7 years of experience in cosmetics Industry. He currently oversees sales and marketing operations in our Company.

Shelly Bansal is the Promoter and Whole-time Director of our Company and has been on board since 2025. She has completed Master of Arts from Punjab University in the year 2001. She possesses 7 years of experience in managing warehouse operations. She has been a partner in Lush looks since 2018 wherein she handled the warehouse operations of cosmetics goods. She joined the company in the year 2021 as Warehouse Head and is responsible for inventory management.

Karan Bansal is the Promoter and Whole-time Director of our Company and has been on our board since 2025. He has completed Bachelor of Mechanical Engineering from Thapar Institute of Engineering and Technology in the year 2022. He was a partner in Trio Engineers from the year 2022 till 2024 where he managed the production operations involving procurement of raw materials and supply chain operations of bicycle parts. He has around 2 years of experience in bicycle industry and around 1 year of experience in cosmetics business. He oversees the Sales and Marketing and heads the Administration and Human Resource function in our Company.

Shalini Trehan is the Promoter and Non-Executive Director of our Company and has been on our board since 2025. She has completed Bachelor of Arts from Punjabi University in the year 2001. She possesses 7 years of experience in customer engagement and social media management. She has been a partner in Lush looks since 2018 and oversees customer engagement in respect of product offerings. She joined the company in the year 2021 as Social Media Head and currently oversees Company’s presence on social media platforms.