Dheeraj Bansal
Dheeraj Bansal Is the Promoter, Chairman and Managing Director of our Company and has been associated with the Board since its incorporation. He completed his senior secondary education from the Punjab School Education Board in 1996. He commenced his career with M/s Engineers Trio, a sole proprietorship firm engaged in the business of bicycle parts, owned by his brother, Neeraj Bansal, where he was associated as Production Head from 1997 to 2011. Thereafter in 2012, he engaged in the trading of bicycle parts in M/s Ace Industries, Ludhiana, as a partner and continued therein as an active partner till 2021. In 2021, he joined our Company as Director. He has around 24 years of experience in bicycle industry and over 4 years of experience in cosmetics business. He currently oversees procurement, financial operations and corporate governance in our Company.
Karan Bansal
Karan Bansal is the Promoter ceo and Whole-time Director of our Company and has been on our board since 2025. He has completed Bachelor of Mechanical Engineering from Thapar Institute of Engineering and Technology in the year 2022. He was a partner in Trio Engineers from the year 2022 till 2024 where he managed the production operations involving procurement of raw materials and supply chain operations of bicycle parts. He has around 2 years of experience in bicycle industry and around 1 year of experience in cosmetics business. He oversees the Sales and Marketing and heads the Administration and Human Resource function in our Company.
Palak Trehan
Palak Trehan is the Whole Time Director at Recode Studios Limited. She holds a B.A. (Hons.) in Psychology from GGDSD College, Sector 32, Chandigarh (2022). Prior to joining the Board, she worked as an HR Executive at Trio Engineers (2023–2025), where she managed recruitment, employee operations, and organizational coordination. With a strong understanding of people management and workplace dynamics, she contributes to strategic planning, operational oversight, and team alignment at Recode Studios. She has been on our board since 2026.
Shelly Bansal
Shelly Bansal is the Promoter and Whole-time Director of our Company and has been on board since 2025. She has completed Master of Arts from Punjab University in the year 2001. She possesses 7 years of experience in managing warehouse operations. She has been a partner in Lush looks since 2018 wherein she handled the warehouse operations of cosmetics goods. She joined the company in the year 2021 as Warehouse Head and is responsible for inventory management.
Shalini Trehan
Shalini Trehan is the Promoter and Non-Executive Director of our Company and has been on our board since 2025. She has completed Bachelor of Arts from Punjabi University in the year 2001. She possesses 7 years of experience in customer engagement and social media management. She has been a partner in Lush looks since 2018 and oversees customer engagement in respect of product offerings. She joined the company in the year 2021 as Social Media Head and currently oversees Company’s presence on social media platforms.
Manoj Kumar
Manoj Kumar is the Independent Director of our Company. He has completed Bachelor of Science from Dr. Bhimrao Ambedkar University, Agra in the year 2023. He possesses 21 years of experience in Handling bulk dispatch and mailing of legal notices and official communication and other related services through his Proprietorship firm, JMD enterprises.
Sarat Kumar Mishra
Sarat Kumar Mishra is the Independent Director of our Company. He is a Fellow member of Institute of Company Secretaries of India. He has completed Bachelor of Law from Utkal University in the year 2005, Master of Commerce from Delhi University in the year 1983 and Bachelor of Commerce (hons) from S C S College, Puri in the year 1980. He has around 40 years of experience in corporate law, finance, and Corporate governance. In his professional journey, he has held several key positions, including Assistant Secretarial Officer at Kelvinator of India Ltd. (1985–1986), Secretarial Officer at Indo Gulf Fertilizers Ltd. (1986–1991), Deputy Company Secretary at Jindal Strips Ltd. (1991–1993), Company Secretary at Sunstar Lubricants Ltd. (1994–2003), and Legal & HR Head and Company Secretary at Trinity Wisdom Academy Pvt. Ltd. (2004–2011). He is currently serving as the Company Secretary of S-CCI India Pvt. Ltd. since 2016.
Naveen Gupta
Naveen Gupta is the Independent Director of our Company. He is a Fellow Member of the Institute of Cost & Works Accountants of India since 1990 and completed Bachelor of Commerce (Honours) from Delhi University in the year 1991. He has around 33 years of experience in accounts and finance field. In his professional career, he has served in various capacities, including Finance Officer at Indian Petrochemicals Corp. Limited (1992-1995), Assistant Manager (Costing) at Hindustan Development Corp Limited (1995-1998), Joint Manager (Costing) at Talbros Automotive Components Limited (1998 -2002 and rejoined as Deputy general manager – corporate accounts in the year 2006 till 2016), Deputy Controller (Costing & MIS) at Shivam Global Apparels Private Limited (2002-2005), General Manager (Accounts & Finance ) at Nipman Fastener Industries Private Limited (2017-2019) and General Manager (Accounts & Finance ) at Golden Peacock Overseas Limited (2019-2020). Presently, He engaged in practice as cost accountant since 2020.
E-Mail Us